Creative Direction and Design
UMU Eatery is located at the base of one of Auckland’s iconic 1970s buildings in the Auckland Arts District on the corner of Greys Avenue and Mayoral Drive. UMU Eatery exhibits Auckland’s strong Māori and Polynesian cultural identity.
I have developed a scalable “living and breathing” wordmark which adapts to its environment. The wordmark is used as a graphic device - repeated to create a pattern which nods to the Kowhaiwhai patterns found in the rafters of Māori meeting houses.